These are some tips and action items I found from 3 different sources advising on how you can optimize your YouTube channel for a better return on your efforts and content creation. I’ve summarized them as bullet list here but check out the source links for more details.
Digital Marketing Institute
- Build Videos Around a Single Keyword/Topic
- Reformat Existing Quality Content
- Engage with Your Audience
- Get Branded
- Promote Your YouTube Videos on Other Social Channels
- Show Up
- Post Great Thumbnails
- Leverage YouTube Cards
- Push for Subscriptions
- Increase Your Uploading Frequency
Forbes
- Create videos based on a single topic / keyword
- Optimize your title and description
- Win the CTR battle with great thumbnails
- Leverage YouTube cards to boost engagement and reduce abandonment
- Leverage playlist URLs to increase time spent on your channel
- Encourage discussion and engage with your audience in YouTube comments
- Keep your related channels on
- Add sub confirmation to all your YouTube links
SocialMedia Examiner
- Commit to Posting to YouTube Multiple Times Per Week
- Develop a Sustainable Video Production Workflow
- Begin Each Video With an Interesting Hook
- Keep Titles and Opening Credits Short
- Add End Screens to Promote Your Videos, Channel, or Website
- Edit Distractions Out of Your Video
- Design Video Thumbnails YouTube Users Want to Click
- Test Thumbnail Options With AdWords
- Replicate Topics or Tactics From Top-Performing Videos
- Create Long Videos to Improve Watch Time
- Go Live on YouTube
- Use Three Types of Videos in Your Content Mix
- Develop Videos as a Series
- Collaborate With Other YouTubers
- Promote Collaborations in the Video’s Title, Tags, and Description
Related