Javier Adan Rico

Creative Social Geek

Optimization Tips for YouTube from 3 Big Sources

Category : Social Media · by Nov 20th, 2018

These are some tips and action items I found from 3 different sources advising on how you can optimize your YouTube channel for a better return on your efforts and content creation. I’ve summarized them as bullet list here but check out the source links for more details.

Digital Marketing Institute 

  • Build Videos Around a Single Keyword/Topic
  • Reformat Existing Quality Content
  • Engage with Your Audience
  • Get Branded
  • Promote Your YouTube Videos on Other Social Channels
  • Show Up
  • Post Great Thumbnails
  • Leverage YouTube Cards
  • Push for Subscriptions
  • Increase Your Uploading Frequency


  • Create videos based on a single topic / keyword
  • Optimize your title and description
  • Win the CTR battle with great thumbnails
  • Leverage YouTube cards to boost engagement and reduce abandonment
  • Leverage playlist URLs to increase time spent on your channel
  • Encourage discussion and engage with your audience in YouTube comments
  • Keep your related channels on
  • Add sub confirmation to all your YouTube links

SocialMedia Examiner

  • Commit to Posting to YouTube Multiple Times Per Week
  • Develop a Sustainable Video Production Workflow
  • Begin Each Video With an Interesting Hook
  • Keep Titles and Opening Credits Short
  • Add End Screens to Promote Your Videos, Channel, or Website
  • Edit Distractions Out of Your Video
  • Design Video Thumbnails YouTube Users Want to Click
  • Test Thumbnail Options With AdWords
  • Replicate Topics or Tactics From Top-Performing Videos
  • Create Long Videos to Improve Watch Time
  • Go Live on YouTube
  • Use Three Types of Videos in Your Content Mix
  • Develop Videos as a Series
  • Collaborate With Other YouTubers
  • Promote Collaborations in the Video’s Title, Tags, and Description

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