As the creative manager for Kingston Technology Inc., Latin American, I produce a concept art for a product to sell during our holiday season for the Latin America region. The idea of the droplet of water and fire flame became reality when the prototype was approved.

After the product was massively produced in limited quantities (200,000 units) our Sales team began working on moving the product through their channel market where all units finally sold out. The products entered latin american retail market mid-November, 2014.

I then briefed our creative agency to produce a campaign, these are the final assets we created to promote the product. My job included:

– Product illustration & prototyping

– Packaging Design

– Campaign Briefing

– Creative edits & direction

– Copywriting

– Social Media contest idea