For the first time ever, we began to focus our efforts towards targeting our Solid State Drive (SSD) products directly to the consumer. These are the first three consumer focused videos I managed to create for our Kingston Latin American youtube channel.

My Role:

• Solidify our strategy and objective to create brief
• Review proposals
• Edit scripts & story boards
• Hire video production crew & talent
• Review and edit video
• Execute video with youtube ad investment

Successes & Learnings:

• Received high number of organic & paid views
• Retained a high (85%) retention rate for all three videos and teaser
• Significant traffic was sent to our landing page