As creative manager for Kingston Latam, I was tasked to create a campaign for our consumer market of our products overall. Focusing mostly on our FLASH product line (USB and Cards) and incorporating memory and SSD into some marketing assets.
These assets were produced so that all countries in Latam can use for their direct to consumer marketing through retail customers.
My role included briefing our agency the objectives, requirements and reference to produce this campaign. I then reviewed, edited and finalized the design, copy and look/feel. This campaign began early in 2014 and will complete its run end of Dec 2014.