This year was a big year for us at Kingston Tech Latam. We began a huge push to separate our eSports focused brand of products to be its own entity, separated from Kingston Technology. Thus, a lot of my projects for 2014 have been more geared towards a new Brand called HyperX. A brand designed for the eSports pro-player, casual gamer and tech enthusiast in mind.

Therefore, as Creative Manager for Kingston Latam, I also became Creative Manager for HyperX Latam. And was tasked to create a campaign for our marketing team to use throughout the entire 2014 year. My job role included:

• Briefing our agency the brand and regions objectives, goals and brand slogan to produce a series of creative assets
• Brand management and identity: manage styleguide and artwork for all assets produce with HyperX brand
• Manage social media activities focus only on HyperX brand region in Latin America
• Manage all creative assets as a library in an internal content database