As Creative Manager for Kingston Technology Latam, I spearheaded the campaign project to establish a look and feel for our USB 3.0 product line. This campaign style began early 2014 to be used all year with our channel and retail customers. From print, online and events to social media and website google search campaigns. My role included:

• Briefing the agency with our objectives, reference and copy for tagline
• Finalizing design look and feel options
• Managed styleguide throughout the year
• Brand management and approvals