As Digital Media Manager for HyperX Brand I created an idea that I briefed the help of our Digital Media agency to produce a series of documentary videos that brought professional esports gamers from Latin America to visit our headquarters in Orange County, CA. The project as a whole included producing 14 videos, photo shoots, managing a live stream of a “5 vs 5” gaming match between the players as well as planning, budgeted and directing a social media crew to cover the entire event.

This is the first video of the Documentary series, launched October 2014.
My role:

• Planned, budgeted and collaboration of creative brainstorming
• Editing story board and scripts
• Managed video crew, producer and director
• Review and analyze promotional budget and video promotion segmentation for YouTube ads
• Manage social media promotion to spread the word