Javier Adan Rico
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Creative Social Geek


Works


   

eSports Documentary


Creative Fields
Video
Client
HyperX Latin America
Project URL
https://www.youtube.com/hyperx...
Completion Date
Dec 19th, 2014



As Digital Media Manager for HyperX Brand I created an idea that I briefed the help of our Digital Media agency to produce a series of documentary videos that brought professional esports gamers from Latin America to visit our headquarters in Orange County, CA. The project as a whole included producing 14 videos, photo shoots, managing a live stream of a “5 vs 5” gaming match between the players as well as planning, budgeted and directing a social media crew to cover the entire event.

This is the first video of the Documentary series, launched October 2014.
My role:

  • Planned, budgeted and collaboration of creative brainstorming
  • Editing story board and scripts
  • Managed video crew, producer and director
  • Review and analyze promotional budget and video promotion segmentation for YouTube ads
  • Manage social media promotion to spread the word

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