Javier A. Rico
Social, Community, & Content Creator Professional
Creative and innovative, I have extensive experience in building online communities and increasing customer engagement metrics to build organizations’ social media presence and accelerate brand awareness. My passion lies in creating innovative brand identities and producing brand-consistent, engaging, and original digital experiences. I am capable of collaborating with Influencers, Content Creators, and Editorial & Community Management teams to support community efforts and build localized community plans.
With a skill set that includes planning and producing effective social campaigns across a broad range of social media channels, conducting research on the latest market trends, brand audiences, competitors, and consumer journeys to drive engagements and conversions, and being an articulate communicator with strong creative thinking and interpersonal skills, I have gained expertise in community management, audience engagement, social media management, consumer trends, content creation, campaign management, e-commerce, influencer management, and communications management.
As a Senior Social & Community Manager at Bad Robot Games, I have created engaging, high-quality, and original social media content for the studio’s social presence. I have also planned and developed robust community plans for upcoming unannounced game titles while collaborating with the development team to gain an in-depth understanding of games in development, generating new ideas, and leveraging better and more unique ways to build and grow the community.
In my previous roles, I have led cross-functional teams, built and directed top-performing teams of community managers, provided strategic direction and leadership to community teams, propelled brand images through consistent PR and Social Media strategies, and augmented brand outreach by producing engaging content and videos.
My technical proficiencies include Sprinklr, Sprout, Hootsuite, Netbase, Spiketrap, Adobe Photoshop, Discord, Wrike, JIRA, Confluence, Airtable, MS Office, Monday, and Live Stream Production: OBS, Restream, Programming & ROS. Additionally, I am fluent in Spanish, conversational in Brazilian Portuguese, and have a basic understanding of Japanese.
Overall, I am a dedicated professional with a passion for community building, brand development, and social media management.